These days the “build it and they will come” approach doesn’t work. In the current world, you have to hustle in order to promote your course and generate sales.

If you somehow forgot to create a marketing strategy for your course, or are just not sure about it, we have got you covered. In this article, you’re going to unveil 5 easy ways to market your online course & increase your sales.

Start a YouTube channel

YouTube is the second-largest search engine in the world, after Google. There are millions of searches daily by people for “how-to” videos on YouTube. In the search results of numerous search engines, YouTube videos can rank even higher than websites

Start your YouTube channel related to your course topic and publish valuable videos consistently. Make sure you include a link to the course platform in your youtube video descriptions. If you don’t have an online course website, you can do so through Spayee.

Publish a course promotion video on YouTube

Create a short video promoting your course and publish it on your YouTube channel. You can even create multiple promotional videos, with a different title, which will increase exposure for your course. Don’t forget to include popular keywords relevant to your course topic in your video titles as well as descriptions.

They would be able to rank well in search results for those terms. Include a link to your website or course in your video descriptions.

Optimize your social media profiles

Your social media handles are a great way to build your personal brand as well as position yourself as an authority on your domain. Update your bio, include the link to your course website and publish content which reflects your area of expertise. Through social media, you can send your target audience to your course platform and convert them into paying customers. Once you post valuable content consistently, run social media ad campaigns to reach out to the targeted audience and increase your course traffic.

Add student testimonials to your course sales page

Social proof plays such an integral part in most of the buyer’s decision-making process. Very few people stay comfortable in making the first purchase. They want to check reviews from others who have bought your course and see if they had a positive experience. That is exactly why testimonials carry so much weight.

Add a few good testimonials to your course sales page from the students who have taken your course. If you are just starting up, offer a few people to take your course for free in exchange for a testimonial.

Add a course page to your main website

If you own a website or a blog, add a page to your website which has details about your course. Alternatively, you can also set up a course website pointing to your sub-domain. Add a link to that said page to your home page so that visitors can easily find and learn more about your course.